Companies can face negative publicity from these groups via Internet postings on social media websites, blogs or other informal media sources. Big businesses may have a difficult time fighting off this misinformation.
Employees
On the other hand, the Internet besides has a downside which can negatively impress considerable business.
Nonmarket
The nonmarket environment includes special-interest groups, government agencies, the humanity and similar associations.How Does the Internet Corner a Cynical Crush on Burly Metier?The Internet has revolutionized the plan companies determine game. For example, the electronic transfer of ammo allows companies to enter Non-native economic markets and accretion their profits.
Employees may lower their productivity by wasting time surfing the Internet instead of working. But a potentially more costly use of the Internet by employees involves posting sensitive company information online or discussing it with other individuals via the Web.
Competition
The Internet makes business strategies harder to hide than previously. Companies can use the Internet to their advantage when gathering information on competitors. Business owners and managers must take extra precaution to ensure their strategies are not broadcast through the Internet.
