International festivals display the finest advertising in the terrene.
Extreme marketers and manufacturers strive to commit their brands and products a global presence. These companies demonstrate at and attend international advertising Commerce shows and exhibits as any of their global strategy. In the advertising Production, marketers and advertising agencies demonstrate at distinct above international festivals and compete to slam awards for their advertising functioning.
Their gifted Genius, accomplishments and portfolios of functioning represent the best the world has to offer. The CLIO exhibits feature works in a broad range of advertising categories and mediums, including television, print, outdoor billboards, radio, direct mail and interactive content. The three-day festival culminates with the presentation of the awards and is attended by advertising industry creative leaders, copywriters, art directors, marketers, and corporate and nonprofit advertisers. Winning a CLIO can catapult the career of industry professionals into "rock star status," similar to the fame and fortune of winning a Grammy in the music business.
The originators of the festival believed that the affection of attempt in the advertising creation was deserving of its own awards occurrence. Those in the advertising Production equate winning a Cannes Lions award as an equivalent to winning an Oscar award in the movie Production. Cannes attracts bounteous than 22,000 entries from approximately the area (as of The middle of summer 2010), all vying for a Cannes Lion trophy at one of the four awards ceremonies held over the succession of the seven-day celebration. Added than 6,000 commonality from all over the universe attend the festival and appropriate allotment in workshops, screenings, exhibitions and proficient classes led by legendary advertising Production professionals.
The CLIO Awards Festival
The CLIO Awards Festival, held in Original York Metropolis, is a combination of an annual festival and juried exhibition of the area's peak advertising. Everyone year the CLIO construction receives added than 19,000 entries; fewer than 600 Testament be selected and grow into a recipient of the highly coveted CLIO award. Awards jurists numeral enclosing 115 from besides than 60 countries.
Cannes Lions International Advertising Festival
The Cannes Lions International Advertising Festival is held Everyone year in Cannes, France. The festival dates back to 1954 and was inspired by the International Movie Festival, which is and annually held in Cannes.Licensing International Expo
Advertisers depend on licensing deals to make contracts with celebrities in sports, entertainment and music to lend the stars' names and images to market major brands. The Licensing International Expo is where such deals are cut, connections are forged and predictions are made on what will be the next "hot property." Advertising and marketing executives in attendance come from encircling the globe. Attendees walk the exhibit aisles, hold one-on-one meetings with licensing representatives, and develop advertising plans and strategies to carve out their share of the $190-billion-dollar licensing industry. Licensing is how celebrities such as Sean "Puffy" Combs is able to lend his name to a perfume, or how Martha Stewart can lend her name to sell craft items to retail stores like Michaels. The Licensing International Expo is "the main event" where manufacturers exhibit their products, logos and portfolios of celebrity clients to obtain lucrative licensing deals with advertisers and product manufacturers to leverage their brand and marketing strategies.
