Thursday, April 9, 2015

Job Description For An Advertising Account Executive

As a result, this job can be very stressful. An account executive usually needs to travel to meet with current or prospective clients and she might have long and irregular hours.

Salary

An account executive usually works on a base salary plus commission and has regular sales quotas to fill. The commission is based on individual sales--the amount a client pays for the agency's services--and it sometimes changes based on the difficulty of the sale.


In smaller companies, the executive might yield on the roles of the inspired gang, such as copywriting or Craft.


Education


Employers prefer to take candidates with a bachelor's measure in marketing or advertising, although some agencies have need a masterly's in employment government. Internships accept pass into an salient course to gaining a permanent assistant legend executive position in an advertising agency. Most experience is done informally on the activity under a supervisor who improves the assistant narration executive's interplay with clients.


Duties


The version executive finds distinct clients and gains an in-depth discernment of those companies, products, services and industries to discover an active crusade. She meets with the client to find out his advertising goals and then makes a proposal, which includes specimen advertisements and valuation and day path estimates. Once the client approves the crusade, the version executive manages the crusade production, monitors the budgets and schedules and reports sales results. Working with the creative team to produce the campaign, the account executive also works with media firms to buy advertising time and space. The account executive must ensure that the campaign meets the goals and expectations of the clients to gain repeat business from them.


Skills


An account executive must have excellent verbal and written communication further as interpersonal skills to work well with clients, the creative team and the media company where he buys the advertising space. To keep track of multiple clients and campaigns, an account executive must be well-organized, able to handle multiple tasks and have good time-management skills. He must be able to convert the needs of the client into a realistic project.


Work Environment


The account executive's salary and job security depend on the number and size of clients she has. Competition is strong between agencies competing for the same clients.Advertising legend executive are constantly communicating with clients.In an advertising agency, an invoice executive manages the accounts of discrepant clients, sometimes in differential industries. The novel executive is a link between the client, the agency's hip company and media companies.



According to the USA Bureau of Labor Statistics, account executives had an average salary of $43,480 in 2008, although the top 10 percent earned more than $93,000.