Nearly all corporations face crisis situations, on the other hand these situations can really serve To erect the universal's positiveness with the convention whether they are handled prerrogative. A firm builds this stock by how it communicates to the usual approximately the setting. This compassionate of note is called corporate crisis note.
Definition
Corporations use crisis communication when an event causes the company to get negative media attention. These situations could be as diverse as a legal dispute or some kind of disaster --- man made or natural.
Objective
People Involved
The company's CEO besides as the public relations team should be notified when a crisis breaks out. These people should come up with a plan of action to divert the crisis and handle communication of the company's position to the media.Corporate crisis communication seeks to play down the damage that might be done as a result of the negative press that follows an event of this scope.
Keys to Success
The key to mastering crisis communication is to tell the whole truth about the situation and tell it right away.Famous Example
The Tylenol Scare of 1982 is an example of corporate crisis communication in action. When it was discovered that bottles of Tylenol had been laced with cyanide, which killed seven people, steps were taken by Tylenol's parent company to limit the effect of the event on the company's public image.
