Thursday, January 28, 2016

What To Expect At An Interview At An Advertising Agency

Prepare for your advertising agency interview with a petty trial.


Interviewing at an advertising agency closely resembles interviewing at any class. Your interviewers Testament canvass many of the average questions, including what you envisage are your greatest strengths or weaknesses, why you fancy the employment and what you would accomplish in particular scenarios. On the other hand, they'll further be looking for indicators of your creativity and force to be a side player.


Portfolio Review


Your portfolio is a leading effects of the handle step, exclusively whether you're interviewing for a chore on the deviceful side, such as a graphic designer, Craft Employer or copywriter. While your interviewers Testament consult your endeavor legend, references and your responses to the customary interview questions, they'll as well demand to inspect assorted business samples, in establishment to assess your versatility, creativity and how well your style matches the agency's.


Team Environment


Industry Questions

Advertising is a constantly evolving industry, responding to everything from new technologies to consumer attitudes. Your interviewer will ask questions to find out what you know about the industry.


An advertising agency is a highly collaborative environment. Employees rarely work solo; instead, they function as a team to bring each ad campaign to fruition. In reality, you may report to several people at an advertising agency. Because it's important that the agency's employees work well together as a team, several members of the team may want to meet with any prospective employees, either one-on-one or as a group.


You'll need to illustrate an in-depth understanding of advertising, including campaigns and trends not related to your own experience. For instance, they may ask questions like "What's your favorite current ad campaign and why?" or "What current campaign do you dislike and why?" They may also ask what you think about the future of the industry, such as what trends you think might soon catch on, or what will soon be out of style.


Internet and Social Media


Many companies use social networking sites and mobile applications as part of their advertising strategies. Your interviewer may ask if you're familiar with those sites and apps, and if so, how you use them, what you think of them, and how you think companies can most effectively use them to elevate their products and services. And with many companies using corporate blogs as promotional tools, they may ask about your experience and thoughts on those also.


Hobbies


Alison Hillhouse, director of corporate insights at Taylor PR in New York City, says ad agencies look for people with creative passions outside of work, in the hopes they'll bring that energy and creativity to their job. In a guide on the website for the McIntire School of Commerce at the University of Virginia, Hillhouse recommends mentioning any creative hobbies you have outside of work, including music, art or writing.