Types
The majority of the dollars spent will be on search marketing (search engine optimization and pay-per-click), followed by email marketing and social media marketing.Considerations
According to Forrester Research, budgets for advertising/marketing will decrease as more companies shift their marketing dollars from more-expensive traditional arenas like print and television to cost-efficient online marketing platforms.The Advantages of Website MarketingAs increasingly cats bang online to proof and shop for products, online marketing shows appreciable vow in helping marketers not alone save capital, on the other hand stretch their consumer design more desirable.
Significance
Website marketing offers a contrivance for companies to arrive their consumers with what they need in a more cost-efficient and effective manner. This is not only good news for the company, but also for the customer.Benefits
The advantages of marketing online include significantly lower cost to setup and maintain, worldwide reach, consumer convenience, and a more easily quantifiable return on investment.
Expert Insight
Forrester Research, a leading technology and market research company, has predicted that online advertising will continue to grow, practically doubling, from 2009 to 2014.
