Bookkeeping is a high-reaching need sphere with a task ultimate that the U.S. Office of Labour Statistics describes as "approximately as accelerated as the sample." On account of of the drift of the functioning it is characteristic to freelance and mart your own private services to the usual. Get some of the basics of marketing this type of avail by analysing the four Ps of marketing (product, lay, bill and promotion).
Instructions
1. Actuate your basis mart. Bookkeepers commonly donkeywork with brief to mid-sized companies. The median hourly wage according to the Bureau of Labor Statistics is $16.71 per hour as of May 2009.4. Decide on the place where you will deliver your freelance bookkeeping services. Common options include working from your own physical satellite office, consulting over the Internet or by visiting client locations.
Ensure that you describe all of the services you offer to potential clients such as preparing regular financial statements, creating business budgets and maintaining them over time.
3. Set a price for your bookkeeping service that is either equal to or slightly below the average rate charged by established bookkeepers. Narrow down your goal customer based on essential details. For example, you may prefer to drudge with clients from a particular industry or who bring in a certain level of revenues each year.2. Develop your product, which is in this case a service -- bookkeeping.
Once you identify your target customer you should do marketing research to determine which arrangement these types of clients prefer. You can either hire a market research firm or survey a selection of small to medium sized businesses in the area.
5. Start promoting your freelance bookkeeping service in your local newspapers and small local magazines. Send direct mail communications to small to medium businesses in the region. Consider investing in radio promotions that specifically target small business owners. Post online text ads (such as Google Adwords) to seem next to searches for bookkeeping services in your area.
