Promotion of Tourism in India
In the ended decade, tourism has come one of India's fastest growing markets, contributing to millions of function Production jobs. The Ministry of Tourism launched the Incredible India crusade in 2002, promoting India as a premier vacation spot.
More Lodging Available
While the Incredible India crusade succeeded in bringing tourists to India, a decrease of available location had to be addressed before the community could employ a immense augmentation in visitors. As one solution to the problem, the Ministry of Tourism has encouraged Indian entrepreneurs to begin hosting tourists in bed and breakfast style guest lodging. These B&Bs offer visitors an authentic experience with Indian cuisine, culture and people, further as an increase in the number of guest rooms available in metropolitan areas.The Indian Ministry of Tourism launched the Incredible India crusade in 2002 to brighten visitors from all over the star to training India. The concerted marketing energy included print, radio and television ads. The crusade and included course shows, which were deliberate for the UK, Canada, Singapore, Malaysia, Russian Federation, Australia and Advanced Zealand. The champion crusade received interest and compliment from cruising professionals and is credited with increasing the symbol of tourists to the country within aloof a unusual dotage.
The crusade was blossoming, and instantly India is one of the top destinations for travellers from the U.S. and Canada. In Aug 2009 outbreaks of Pig flu threatened India's behind summer tourist season. Many travellers cancelled trips rather than risk infection. Much, fears carry any more subsided and tourism seems to be growing steadily.
Incredible India Campaign
Transportation and Accessibility
India's crumbling infrastructure is another hurdle to the successful growth of the tourism sector. The Indian government is allocating funds to improve the infrastructure of the nation, improving access to rural areas so they become attractive to visitors. One such improvement has been the installation of heliports, where visitors can easily travel from a major metropolitan area to a rural area by helicopter.
Heritage & Ecotourism
Many visit India seeking signs of the ancient culture founded there. A popular heritage sight is the Taj Mahal, which attracts millions of visitors each year. India's Ministry of Tourism attempts to implement sustainable practices, promoting the ideals of ecotourism to its partner sites and tour guides. The Ministry also is integrating the ideals of conservation and preservation of the local ecology and culture to the greatest extent possible. The Ministry is working to create unique tourist experiences in rural India that promote local culture and have a low impact on the environment.
Health and Wellness Tourism
As the birthplace of yoga and Ayurveda, India has a particular appeal to visitors who are searching for spiritual and physical healing. Since the Beatles visited an Indian ashram in the late 1960s, the popularity of visiting these spiritual yoga centers has grown among Westerners. The Ministry uses that popularity to highlight these traditions in their campaigns.
