Unlike sales, promotion involves advertising to Bulk audiences.
In any marketing ground plan, there is a shining correlation between marketing promotion and sales. Promotion incorporates not one sales, on the other hand besides advertising, online marketing, sincere marketing and accepted relations to accomplish a collection's comment objectives. Sales uses the marketing tools that the promotion side develops to Teach the customer and reinforce the society's Trade-mark and fee in an interpersonal setting.
Features
Marketing promotion comment elements--advertising, plain marketing, sales promotion, universal relations and online marketing--create product worth and energize consumers to acquire a society's product. Sales or personal selling incorporates cold-calling, door-to-door selling, and face-to-face interplay with the customer.
Purpose
Though promotion and sales are interrelated in the marketing action, the two elements apply antithetic skills in disposal to accomplish the twin object: exaggeration revenue. Sales is good one object of the promotional compound, where marketing promotion incorporates sales, very as all of the marketing sign channels used to elevate goods and services. Because a salesperson speaks with the customer directly, he is responsible for closing deals and signing the contracts, which directly translates into revenue. But, promotion uses multiple communication vehicles to send out messages to a much larger audience. For example, the promotion department can communicate with customers instantaneously by broadcasting a commercial viewed by millions of people or publish an article touting a product's benefits in a widely circulated newspaper.
Target Audience
Sales associates usually pitch products and services to prospects who are somewhat familiar or already interested in buying the company's products.In contrast, promotions are responsible for creating the marketing materials--product brochures, website blogs, press releases, advertisements and customer surveys--that collect information from prospects that is forwarded to sales associates for follow-up and further communication.
Benefits
Sales associates communicate with prospects and clients in person and can gauge a customer's body language, tone or response during a sales pitch. If the sales associate observes the customer backing away from a purchase, he can quickly adapt and tailor his message to fit the customer's needs.However, promotional tools, such as advertising and direct marketing, communicate to customers, prospects and the people. The target audience for the marketing promotion department is much larger than the vetted, group of prospects that comprises a sales associate's audience.
Expert Insight
According to Philip Kotler, a Northwestern University international marketing professor, and Gary Armstrong. a University of North Carolina professor, selling acts as the "interpersonal arm" of marketing promotion and is more effective than advertising, direct marketing or public relations in complicated sales scenarios. In companies such as Xerox and DuPont, sales efforts play an instrumental role in selling products and serve as the human bridge between a company and its customers. In other companies such as Proctor & Gamble, which sell through intermediaries and rely heavily on marketing promotion to sell products, customers almost never meet sales associates or even know of their existence.
