Use your cost benefit analysis to prove to shareholders how social responsibility improves brand recognition and customer loyalty.3. Lead by example. Many employees are interested in becoming involved in community building events.
Instructions
1. Show shareholders how social responsibility pays. For instance, Denimatrix, a blue jeans producer and winner of the 2010 U.S. Department of State Secretary's Award for Corporate Excellence, was contracted by the Gap, one of the most recognized brands happening because of their commitment to social responsibility, and the resultant benefits to the Gap brand. Use the success stories of socially responsible companies to teach shareholders how companies engaged in socially responsible behavior are not only competitive but more profitable.
2. Create a cost benefit analysis to denote how socially responsible companies can improve positive brand recognition and increase their customer base. According to PR Newswire, a 2010 study shows that 88 percent of consumers demand social responsibility from companies they buy products from. Moreover, consumers are willing to go out of their way and pay more for goods produced by socially responsible businesses.Corporate social culpability is more and more determining to consumers, employees and trading partners. While blooming businesses obviously retain to gaze to the backside limit, socially culpable companies can absolutely be also ecocnomic than companies that are not. Indeed, corporate leaders in social burden efforts, such as Cisco and Mars Global Chocolate, insist that their commitment to social causes is amenable for their profitability. To receive shareholders to obtain into social contract, it is far-reaching that you parade them how well the investment can pay off.
Organize company events that allow employees to receive involved in community outreach and social causes. Send press releases to local news organizations about employee participation in important social causes. Present shareholders with the benefits of this kind of participation, such as increased employee morale and positive public relations.
