Marking an extensive anniversary can be a extended method to compose consideration to your function and boost sales. There are diverse diverting and innovative ways to Hold your 60th year in incident that can heighten corporate awareness while generating dollars.
Focus on the Significance
Before launching any anniversary crusade, bias why that anniversary is considerable. Is the 60th year in racket marking a vast milestone or is it simply a habitude to Hold your association's birthday? The Importance Testament play into how extensive you road to Hold this anniversary. Some companies Testament lope the anniversary celebration to coincide with the amount of elderliness in biz. For instance, a 60th anniversary celebration might dart for 60 days.
Campaign Ideas
Tying products and services to the anniversary promotes both your function and the Importance of the period. For instance, whether you are a bank promoting your 60th anniversary, you could constitute a crusade enclosing a 60-month CD at a rate of 6.0 percent.
Other ways you could promote your 60th anniversary include:
* Employee contests where you could run an internal sales contest for 60 days.
* Featuring food days in which you offer a different snack to your customers for 60 days.
* Ask your customers to participate in a contest where they have to name 60 places they find your logo in your lobby.
* Running a website contest where you offer a special 60 percent discount on items purchased online or allow customers to download that coupon and bring it into one of your locations.
You will want to feature the reason for the celebration and your main promotion in the piece.* TV and radio: This is a fun way to elevate a birthday party event.* Newspaper: Ads should feature your main promotion.* Fliers: Fliers and handouts can be used in your office or given to outside sales people to pass out when they are making calls.
You will need to arrive a targeted audience of customers while attempting to attract new business. There are many communication channels to consider including:
* Direct mail: Send a postcard, letter or mailer to both prospects and existing customers.* Throw a 60th birthday party on the day you opened your doors. Get a cake and decorate your office for a birthday party. Get creative by offering goodie bags to customers and special door prizes. Some companies will invite a native radio station to do a live remote for extra media coverage.
Promotion
Promoting your 60th anniversary is almost important as the campaign.* Employee contests: Involving your employees will engage them and heighten their interest in your anniversary.
* Customer contests: People love giveaways and fun ways to participate in your anniversary.
* E-marketing: Always a cost saving, targeted method for promotion. You can send e-mail blasts to on-line banner ads.
* Billboards: Reach the masses on a busy highway.
* Social media networking: One of the newest and hottest ways to elevate a business. Visit YouTube, Facebook or Twitter.
