DoubleClick is Google's programme for managing online advertising. Tags are a object for analysing advertising and learning which ads, campaigns or products fabricate the boon sales. In 2010, Google upgraded its first-hand DoubleClick programme to proposition cutting edge assets to publishers, as it refers to websites that host online advertising. Highlight tags even exist as a legacy of the earlier programme.
DoubleClick
DoubleClick offers publishers and advertisers -- publishers are the sites that host the ads -- various services. Buttoned up DoubleClick, publishers governance the era and address where ads break through, track the amount of ads on their point to avoid over- or underbooking, forecast the point's destined ad stock and dash off the advertisements assignment for visitors reaching the website on ice animated platforms such as smartphones or tablets. Provided you gain to select between ads offered by antithetic online advertising networks, DoubleClick calculates which offers the crowing source of revenue.
Tags
Creatives are files or links that generate ads in DoubleClick. Advertisers embed tags on ad-carrying Web pages to track ads and monitor their performance. Each tag the advertiser inserts on a page tracks one specific datum -- click-throughs, or purchases, For example -- so Google recommends inserting multiple tags to obtain maximum information. Placing tags shouldn't have any effect on the advertiser's site. DoubleClick used a software tool called Spotlight to track tags until March 2011, when Google replaced Spotlight with Floodlight.
Spotlight
Spotlight uses image tags, while Floodlight uses iFrame tags as the default tagging system. If you leave your Spotlight tags in place, however, they'll keep working.
Considerations
If you have active Spotlight tags, Google recommends you make regular checks on how well the tags have been implemented. Code for a Spotlight tag should be on the tagged page at the top, but not actually in the tag itself. Both allow DoubleClick to track data, but Floodlight allows dynamic tagging. Dynamic tags allow third parties To gather and analyze the data besides as DoubleClick. If you want to use dynamic tags, you have to retag all your old Spotlight tags with new iFrame tags.If you plan to compare data from different tags, each tag should be implemented identically so the metrics match. You should see any line breaks in the Spotlight tag code.
