TV allows marketers to advise their brand’s adequate allegory to their customers.
Owing to its rise to popularity in the 1950s, television has remained one of the most sought-after forms of advertising. No other advertising medium has its power to associate with the audience and extent as many humans as TV. Nevertheless with its strengths come its weaknesses: It is an expensive medium, in a congested market-with many advertisers vying for the twin spots. Much with its disadvantages, TV remains one of the extra forceful ways to receive the discussion absent approximately your product.
Communication of the Brand
One of the greatest advantages of TV advertising is that marketers can acquaint the clothesline of the Trade-mark with Stirring images and sound, which is something that can’t be done with print or radio. A television spot can integrate Trade-mark imagery, identifiable spokespeople and celebrities, and regular songs. Marketers can beget an advertisement that their item customer is augmented doable to remembrance.
Reach and Audience Selection
Depending on the media purchase, TV can spread a mammoth tame audience or a targeted regional or cable audience. It is the culminating advertising medium to arrive a large-scale audience, with no other media sharing its facility to fabricate universal impressions. However, it can be targeted. With broadcast and cable TV, marketers catch spots that concur with programs that interrogate to the lifestyle of their demographic. Additionally, they choose day slots where their customers are most imaginable to be watching and dream up a combine of less expensive TV spot buys that is most capable in reaching them.
Connection with Audience
With TV, advertisers span their audience at a future when it is easiest to associate with them-their Free time. It is less possible that there are other forms of distraction, including work and surfing the Internet, to dilute the message or diffuse their audience’s concentration. Thus, the customer is more receptive to the marketing message. Furthermore, unlike Internet advertising, TV gives a more predictable stream of when the audience is viewing the ad, and quantitative reports are available on when and if it was watched.
Short Time Frame
Most TV spots are viewed in 30-second increments and are clustered with other advertisements. Marketers have gotten more creative with their advertisements, some even creating mini-movies, to make viewing a commercial desirable. All of this is an attempt to combat the negative view people have of ads. Additionally, with recent trends toward digital recorded TV, people can watch their programs without including the commercials, making it even more difficult to arrive them.
Prime time slots are more expensive than any other times. Desirable spots, such as major sporting events, have the most reach, are very competitive to acquire and thus very expensive.
Viewer’s Sentiment
Public sentiments toward TV ads fluctuate from positive to negative. This means that marketers have a short amount of time to tell their story and make their brand stand out among the other commercials. With all of the other advertisements out there, if a marketer buys only a couple of spots, there is a good chance that the message will get swallowed up by other advertisers-or worse, forgotten by the audience. Therefore, a full-blown campaign of many spots over a long period of time is necessary to make an impact and to ensure that the audience recalls the brand.
