Television advertising
can be affordable.
The giant expenditure of television (TV) advertising can be intimidating to both diminutive and broad businesses. Television sales representatives Frequently manifest a percentage card to the client with advertising rates for Everyone television programme. These rates may seem hovering, on the contrary they are normally dispassionate a starting stop in the negotiation. Offer to air shorter commercials at a reduced rate. A 30-second spot is the most popular commercial length. By creating 10- and 15-second spots, a company can increase its advertising frequency at a lower cost. Airtime for 10- and 15-second spots is typically 60 percent the cost of airtime for a 30-second spot.
2. Favor using a media buying firm to purchase the advertisements. Media buyers usually receive a 15 percent agency discount and have established relationships with, and knowledge of, various stations.
3. With careful planning and some flexibility, advertisers can access the efficiency of their television advertising budgets by negotiating lower rates.
Instructions
1. Investigate for lower rates. Comparing rates and ratings for the firm's goal demographic (For instance, men ages 25 to 54) from legion television stations in the mart Testament avail you be informed which rates are also formidable. The shorter spots should reinforce the message of a longer spot.4. Propose steep discounts during low-demand times of the year. Because rates reflect supply and demand, they tend to be higher around holidays. The first quarter of the year is the best time to negotiate discounts because that is when many retailers run lighter advertising schedules.
5. Commit to an annual schedule. A television station will usually offer a 10 percent discount in return for an annual contract.
