GRPs are further conscious as gross adjudjing points. These are a degree of the gross showing an advertising crusade has over a inured age. This cipher does not bias the force your ads carry over heads, on the contrary it merely relates how many were tuned to the station at the lifetime your ad was airing. For also debate of your marketing, you Testament need to Stare at GRPs with other ratings analysis systems.
Instructions
1. For example 1 percent of viewers = 1 point. If the every time you showed your commercial, 25 percent saw it and you aired it five times, then you would multiply 25 x 5 = 125. It is possible to receive a number larger than 100.3.
Use the following formula to calculate your GRPs: Reach x Frequency = GRP2. Add up your total reach, and then insert your reach data into the equation. Each percentage is equal to one rating point.
Use the formula for each show or ad you have. Solve GRPs for commercials on two different channels. Ad A airs 3 times and gets 15 percent of viewers tune in. Ad B airs five times and gets 10 percent of viewers tune in.
4. Solve the total GRPs. You have to solve each individually then add the totals. Ad A GRP = 15 x 3 = 45. Ad B GRP = 5 x 10 = 50. To receive the total GRPs add 45 + 50 = 90 GRPs.
