Businesses display to fabricate need for their goods and services, which has the potential to increase revenue.
Cost
The main drawback of advertising for businesses is the cost associated with producing advertisements. Businesses have to pay to put advertisements on TV, the radio, billboards and the Internet.
Raising Market Awareness
The valuable facilitate of advertising from the perspective of businesses is that it has the embryonic to boost the consumer awareness approximately a product or supply. Consumers Testament not pay for a business's products or services provided they determine not be schooled the gathering exists or provided they are not aware of how a corporation's offerings can account them.Latest consumers are constantly subjected to advertisements, still while performing routine Diurnal activities affection checking email or driving to assignment. Companies apply a Broad cross-section of strategies to publish goods and services, including billboards, lacework ads, TV commercials, radio commercials, bell calls and conduct mailings. Advertising can be advantageous to companies and consumers in some cases, on the contrary advertising has some notable drawbacks.
There is no guarantee that the cost of making an advertisement will be recouped by increased sales that result from the advertisement. In some cases ads can be extremely costly. For example, according to CBS News, 30-second advertisements during the Super Bowl can cost as much as $3 million.
Consumer Information
From the perspective of consumers, advertisements can be advantageous by reason of they can increase awareness about the range of products and services available. The more informed consumers are about the benefits and costs of different products and services, the better decisions they can make about what to buy. For example, if you always go to a certain fast-food restaurant, but you see an advertisement for a different restaurant with better prices, you could choose to eat at the cheaper business to save money.
False Advertisements
Perhaps the biggest disadvantage of advertising from the perspective of consumers is that ads can be misleading or make false statements about products and services. Ads sometimes overstate the usefulness or effectiveness of products and services, which can lead consumers to make decisions based on bad information. In some cases ads may be a part of scams aimed at defrauding consumers out of money.
