Thursday, September 19, 2013

Ways To Sell An Idea

Targeted presentations balm sell an essence.


When you compass a positive approximation however conclude not hog the resources or money to part it down to completion, you can sell it to a convention for a Income. As you design your presentations, deliberate ways that you can application your expertise, actuality and insider enlightenment to Art a compelling position; in many industries, preparation is the material to selling an abstraction.


Find Another Agent


Before you depart to commenced your solution to imaginable investors, constitute undeniable that you are the condign mortal for the profession. When you sell an end, you must place the weight of your evidence and expertise persist it to convince investors that your testing, plans and research are backed by solid knowledge of the market and industry. An idea about a way to improve the design processes for engineers will be more effective coming from an engineer than a graphic designer, For instance. Take an honest Stare at your qualifications, and if they might raise any questions, find someone who is better suited to the industry to review and pitch the idea to investors. If you have developed a prototype or done a test run with a process improvement, use it as a case study to help convince potential buyers of the promise. Keep it simple: lay out the problem, which should be easily recognizable to the audience, explain how you implemented a solution and present the results. Use a case study that lends itself well to a good story, either with dramatic results or a positive customer reaction. This hook will stay in the minds of investors, and is particularly useful to demonstrate benefits when selling a complex idea.



You can offer a share of the profits as incentive.

Use a Case Study

Stories are important tools in the selling process because they help the investors see how your idea might function in action.


Targeted Presentations


If you are pitching your idea to businesses in multiple industries, create presentations that are specific to the industry and, more importantly, the company. In doing so, you will demonstrate that you have researched the operations, needs and goals, which will make the presentation more relevant and targeted. A presentation that focuses directly on the specific needs of the company in question is more likely to catch the attention of the review committee. As you prepare a presentation, include several slides that can be customized to fit individual businesses. If you have designed a new robotic system that will speed processing times in manufacturing, For instance, locate current industry production rates and give ballpark figures for improved rates using your idea.