Yet provided you posses been manufacture your own clothes for caducity, distinguish everything approximately garment interpretation and the properties of differential fabrics, and hold a sketchbook comprehensive with extended designs, you Testament demand an further fix of skills to turn your cool product into a game. To establish a fortunate menswear fashion limit, you Testament duty to accept bazaar your fashions, fabricate your limit and grow a method for your function.
Instructions
Develop a business name and logo. Refer to your market research to ensure that these essential marketing tools will appeal to the type of men you want as customers. For instance, sporty fashions will probably do better with a brand name and logo that connotes action, or even danger, while club wear or business attire may be better served by a logo that projects a refined, urban aesthetic. Conduct interviews with men you consider potential customers for your line. Take notes on their favorite designers, the price ranges and stores where they shop, what they like about their favorite pieces and common complaints about clothing and clothes shopping in general. Talk to menswear retailers who carry brands popular in your target market about buying trends further, suggests PowerHomeBiz.com.
2. Choose a niche in your menswear line to help narrow your focus. According to the Small Business Administration, trying to appeal to too many different markets is a common mistake among entrepreneurs that can lead to failure. This is especially true if you're starting a men's fashionwear line, because even a small line will involve significant, upfront production costs. Choose a specific style to focus on, such as sportswear, business casual wear or more formal, dressy attire, to start establishing your line. You can always expand your range of styles after you establish your brand.
3.1. Analyse the bazaar you hope for to rationale. The market for men's sportswear will require a different approach than the market for high-end business attire, and will appeal to an entirely different demographic. Study the advertising materials for successful designers in your market, in men's magazines and websites. Take notes on what makes these ads effective.
4. Create a sample line. Buy clothing manufacturers or professional tailors that can create pieces from your designs. Samples give you a product to photograph, test market, and smenswear retailers and design firms in your market. According to the Starting a Clothing Line website, expecting a company to take the financial risk of producing your menswear line based on sketches and ideas alone is unrealistic. Use your samples to develop a better understanding of your production costs, and to start promoting your line to retailers, men's fashion design houses or even direct to customers online.
