Promotion is primary to running a salon.
Provided you own a salon and need to attract fashionable customers, or provided you are in the evolution of opening a salon, there are many marketing approaches that you may handle to facilitate accretion the concern of the habitual. And, whether you are working with a district marketing budget, there are many avenues that you may delve into, which Testament authorize you to elevate your salon at a actual low bill.
Video Sharing Sites
Creating your own commercials that are uploaded to video sharing sites on the Internet, or to your own website, is an adequate means to demonstrate your salon skills to your inherent customers. You may operate the corresponding video on regional television when you area your commercial on the air for those in your local to behold. Use a quality consumer camera to record your ad and free software to edit it. Consider renting a high definition (HD) camera to produce a superior quality video. A clever approach would be to film yourself or an employee working with a customer.
Flyers, Postcards and Posters
Creating flyers, postcards and posters to advertise is both an effective and low cost way to elevate your salon. If you are unfamiliar with graphic design software, then hire a graphic artist to create your promotional materials for you. Consider creating your own images with a basic graphic design program that is user friendly. There are several of these programs on the market, including freeware, that you may download. Another option is to use a program that you already have. Emphasize your salon services and products as an entire experience that you offer for your clients.
For instance, you may offer a series of haircuts to an individual or an entire family. You may offer other prizes to winners, such as free hair products or even a free color treatment or other service. Develop a promotional event that allows customers to enter the contest at your business, while also enjoying a day of fun activities. For instance, you may create a theme where workers wear funny wigs and hand out cookies, soda and small toys to kids as a way to elevate the grand opening of your new salon.
